Use the right format for your goal, not just what is trending.

Hazel Rayfield is a social media consultant and Web developer. Hazel works with Computers on Sea as our in-house web developer helping clients update their websites and improve their online presence.

Hazel also works with clients on their social media, setting up new accounts, helping with planning and scheduling or managing the account for you. Today we are looking at the differences in the way we post on social media. 

Social media Posts vs Reels vs Stories vs Carousels

Posts

Are your permanent content on your social media page. This is where you set the stage and show up and show off your products and services. 

Great for announcements, branding, highlights of services and products, they include text captions, hashtags, and tags so you can include other accounts relevant to your post.  This is your first impression when some comes to your page…… let’s make sure it’s conveys your message and looks good.  

Reels

We all love a reel, cats and fun mini films that make us watch while strolling

But seriously these short vertical videos up to 90 seconds, but 30 seconds is ok too. Are designed for discovery and reaching new audiences

Make your videos entertaining, informative, highlight tutorials, behind-the-scenes, work in progress, how you work and you never know it might go viral !

FaceBook Instagram TikTok Stories

These are temporary content and disappears after 24 hours of posting. 

Great for, real-time updates and promotion of posts and reels they can create interactive through polls, questions, links. So great for engaging followers and sharing quick moments.

Carousel Posts Instagram 

A single post with multiple photos or videos for users swipe across, these can have numbers or arrows to indicate there’s more…. Or they can be seamless.

Great for storytelling or step-by-step content like tutorials, tips, before/after, product showcases

They Keeps people engaged longer and can boosts reach

Carousel post LinkedIn.

These are made in a different way to Instagram carousels and use a slideshow effect with an uploaded PDF. Again great for storytelling step-by-step and product showcasing.

Need help call today 01702 680058 or visit www.rayfields.co.uk